Branding

Marketing Your Brand

It is all about marketing

The information revolution opens new channels for information sharing and marketing which have changed the concept of branding from what it used to be. Today a logo, tagline, mission statement, elevator speech and vision are just a small part of your BRAND.

Time to Explore

Mobile devices, social media, video and content management systems have made viral marketing a necessary activity that makes design a branding experience with a consistent theme that is visual and interactive over multiple platforms.

Start Here:

  • Target the audience you want to reach
  • Determine stakeholder needs
  • Survey your audience with data analytics
  • Establish core user needs and actions
  • Maintain tradition by determining
    • logo
    • tagline
    • keywords
    • mission statement
    • elevator speech
  • Think outside the box
  • Be innovative
  • Create wireframes, storyboards, video channels and facebook pages

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